11-03
在物资短缺的工业时代，照明产品只是满足“亮起来”的基本需求；而在用户主权的今天，灯光早已超越“照明工具”的属性，成为人们对生活质感、情感共鸣乃至生活方式的具象表达。ALPHALUCE深谙用户时代的产品打造逻辑，以“产品三观”为内核，从微观用户观、中观价值观到宏观世界观，重新定义照明产品的价值，让每一束光都成为用户生活的“知己”。
In the industrial era when resources were scarce, lighting products were simply meant to fulfill the basic need of "being bright." However, in the era of user sovereignty, lighting has transcended its role as just an "illumination tool" and has become a tangible expression of people's sense of quality of life, emotional resonance, and even lifestyle. ALPHALUCE understands the logic of product development in the era of users and, with "the three perspectives of a product" as its core, redefines the value of lighting products by considering the micro-user perspective, meso-value perspective, and macro-worldview perspective. This approach ensures that every beam of light becomes a "companion" in users' lives.
微观·用户观：洞见每一份光照需求的“底层逻辑”
打造产品的第一步，是先“看见”用户。ALPHALUCE以同理心拆解用户的光照场景：深夜伏案工作的职场人，需要的不是刺眼的光亮，而是“专注且不疲惫”的照明体验；陪伴孩子阅读的家长，渴望的是“保护视力又充满温情”的光环境；独居青年的卧室，期待的是“一键切换氛围”的情绪光源……
就像优步破解“打车难”的痛点，ALPHALUCE从“光照痛点”切入——传统灯具要么风格单一，要么功能刻板，无法适配多元生活场景。于是，ALPHALUCE 团队深入用户家中、办公室、休闲空间，观察每一次开关灯的动作，倾听每一句对灯光的吐槽，最终提炼出“场景化+个性化”的照明解决方案：
• 为职场人设计“智能调光办公灯”，自动匹配工作节奏，从“强光专注”到“柔光放松”无缝切换；
• 为亲子家庭推出“护眼光感阅读灯”，模拟自然光光谱，让孩子在健康光照下探索知识；
• 为潮流青年打造“氛围磁吸灯组”，可自由组合造型，既是照明工具，更是家居艺术装置。
Micro-user perspective: insight into the "underlying logic" of each light requirement
The first step in building a product is to "see" the user first. ALPHALUCE disassembles the lighting scene of the user with empathy: the workplace who works at a desk at night needs not the dazzling light, but the lighting experience of "focus and not fatigue." Parents who accompany their children to read long for a light environment that is "eye-protective and loving." The bedroom of a young person living alone is expected to be an emotional light source that "switches atmospheres with one click."
Just like Uber to crack the pain point of "taxi difficulty," ALPHALUCE starts from the "lighting pain point" - traditional lamps either have a single style, or have rigid functions, which cannot adapt to multiple life scenes. So, the ALPHALUCE team went deep into the home, office and leisure space to observe the view of space.Listen to every rant about lighting and finally refine a "customized + personalized" lighting solution:
· Design a "smartly tuned office light" for workers that automatically matches the pace of work, seamlessly switching from "intense focus" to "soft light relaxation";
· Introduce "eye protection light-sensing reading lights" for parents and children, simulating the natural light spectrum, allowing children to explore knowledge in healthy light;
· Create "ambient magnetic lighting groups" for fashionable youth, which can freely combine shapes, and are both lighting tools and home art installations.
中观·价值观：让“用户体验”成为光照价值的唯一定义
产品的价值，永远由用户定义。在ALPHALUCE看来，灯光的价值不是“多亮”，而是“多懂你”。
传统照明品牌常陷入“技术参数内卷”，却忽略了用户真正的体验感。ALPHALUCE则打破这一认知——就像那款获国际设计奖的炫彩指甲刀，将“工具”升级为“时尚单品”，ALPHALUCE把“灯具”进化为“生活伙伴”：
• 材质上，精选环保且质感高级的铝材与亚克力，让灯光不仅“照得亮”，更“看得美”；
• 功能上，融入智能互联技术，手机一键操控全屋灯光，甚至能根据天气、时间自动调节亮度与色温；
• 设计上，摒弃“千灯一面”，推出极简、复古、轻奢等多元风格，让每一款 ALPHALUCE灯具都能成为家居风格的“点睛之笔”。
用户说：“第一次用ALPHALUCE，才发现灯光可以这么‘懂’我的生活。”这份“懂”，就是ALPHALUCE对“用户体验价值”的最佳诠释。
Zhongview · Values: Make "User Experience" the only definition of light value
The value of a product will always be defined by the user.In ALPHALUCE's view, the value of light is not "how bright," but "how much you know."
Traditional lighting brands are often caught in an "internal scroll of technical parameters," but they ignore the true sense of experience of the user. ALPHALUCE breaks this perception - just like the colorful henna that won the International Design Award,By upgrading "tools" to "fashion items," ALPHALUCE has evolved "lamps" into "life companions":
· In terms of materials, a selection of environmentally friendly and high-quality aluminum and acrylic makes the lights not only "light" but also "look beautiful";
· Functionally, incorporating intelligent connected technology, the phone can control the whole house lights with one click, and can even automatically adjust the brightness and color temperature according to the weather and time;
· Design, abandon the "thousand lights side," the introduction of minimalist, retro, light luxury and other diverse styles, so that each ALPHALUCE lamps can become the "finishing touch" of home style.
The user said: "The first time I used ALPHALUCE, I found that the light can so 'understand' my life." This "understanding" is the best interpretation of ALPHALUCE's "experience value."
宏观·世界观：以光照之力，重塑人居生活的“未来图景”
伟大的产品，终将改变世界的某一角。ALPHALUCE的世界观，是“让光照更有温度，让生活因光更美好”。
从爱迪生发明灯泡点亮人类文明，到如今智能照明重塑生活方式，ALPHALUCE正站在“人居光照革命”的潮头：它不仅是在卖灯具，更是在传递一种“光驱动生活升级”的理念——当灯光能读懂你的情绪、适配你的场景、陪伴你的成长，人居空间将不再是冰冷的物理容器，而是充满温度的情感场域。
未来，ALPHALUCE还将探索“光与健康”“光与社交”的深层链接，比如研发“助眠光疗灯”帮助都市人改善睡眠，打造“智能社交灯组”让聚会氛围一键拉满……每一次创新，都是ALPHALUCE对“用光照改变生活”这一世界观的践行。
Macro-Worldview: Using light to reshape the "future picture" of human life
Great products will eventually change a corner of the world. ALPHALUCE's world outlook is "let the light have more temperature, let life be better because of light."
From Edison's invention of the light bulb to light up human civilization, to today's intelligent lighting to reshape the way of life, ALPHALUCE is standing in the forefront of the "residential lighting revolution": it is not only selling lamps, It also carries the idea of "light-driven life upgrade" - when lights can read your emotions, adapt to your scene, and accompany your growth, living spaces will no longer be cold physical containers, but emotional spaces full of temperature.
In the future, ALPHALUCE will also explore the deep links between "light and health" and "light and social," such as developing "sleep-aid light therapy lamps" to help urban people improve their sleep, and creating "smart social light packs" to make party atmospheres filled with one click. Each innovation is the practice of ALPHALUCE's worldview of "changing life with light."
在用户时代，产品的竞争本质是“对用户理解程度”的竞争。ALPHALUCE以“产品三观”为锚，从微观痛点到宏观愿景，让每一束光都成为用户生活的“读心者”。选择ALPHALUCE，就是选择一种“被光照懂”的生活方式——在这里，光不再是工具，而是知己，是伙伴，是点亮美好生活的永恒动力。
In the era of users, the essence of product competition is the competition of "understanding of users." ALPHALUCE anchors itself on "the three perspectives of a product" and aims to make every beam of light a "reader of the heart" in users' lives. By choosing ALPHALUCE, one is opting for a lifestyle where light is not just a tool but a confidant, a partner, and an eternal force that lights up a beautiful life.
ALPHALUCE | 光影艺术，价值赋能
为全球奢侈品零售空间提供定制化高端灯光解决方案
官网：www.alphaluce.com | 合作咨询：marketing@alphaluce.com
ALPHALUCE | Light and Shadow Artistry
Enhancing Value Offers customized, high-end lighting solutions for global luxury retail spaces.
Website: www.alphaluce.com | Collaboration Inquiry: marketing@alphaluce.com
